About Us

Bash. Photographer. Pilot. Regime.

The Creative Regime started in 2012 — not as a brand, as a barter system. No money, no resources, just creatives trading craft: you shoot my set, I shoot yours. My mentors Maurice and Malik taught me photography and cinematography, and I worked their sets for free until the work turned into Netflix projects and Sports Illustrated pages.

Why photography? My grandmother died with Alzheimer’s barely remembering me. I had one photo of us together — and for a moment, it brought her back. That’s the whole thing. Memory is the product.

Eleven years behind the sticks now — FAA Part 107 pilot, custom builds, delivery ops for Kroger and Papa John’s, drone programs for public-safety agencies. I shoot it all. Sue me.

The Brands

OPTIC — the fitness wear line. Optics: the lens, the physique, perception, perspective. Built for people who see themselves clearly.

TCR (The Creative Regime) — the no-niche line. Whatever I feel like making. And the bridge: when a new idea drops, it gets its own line — and TCR does a one-time collab piece to welcome it to the family.

Bash Fitness — the store that holds it all down.

One regime. Every lane.